ABOUT ASSURE SAFETY

Built on Safety,
Growing With People.

Established in 2015, Assure Safety is a leading Workplace Safety and Health (WSH) specialist. We began with hands on safety consultancy and the deployment of WSH officers and coordinators to help organisations stay compliant, reduce risk, and operate safely.

As our clients grew, they needed more than consultancy—they needed capable people. This led to the formation of Assure Safety’s training division. After attaining Registered Training Provider (RTP) status, we expanded our offerings beyond core safety into wider workplace training areas, including Environmental Services, Food Services and emerging skills in artificial intelligence (AI).

With the rapid growth of our training division, 2026 marked a key milestone as we spun off the training arm as “Assure Academy”. In addition, we strengthened our capabilities with SafetyCulture as our digital solution, complemented by two AI solutions, an AI powered chatbot and an AI cold call agent. Together, these form our solutions division, “Assure Solutions”.

To capture these strategic decisions, a new brand identity is born. It is anchored by our promise, “Be Assured, Always”. It is our guarantee of consistent, dependable quality for both learners and organisational clients.

Behind our growth is a simple belief, people first, always. We take no shortcuts, uphold strict ethical standards, and aim to deliver service par excellence.

Our Vision

To build safer and better workplaces through trusted expertise, responsible practices, and digital innovation.

Our Mission

To support organisations in managing workplace safety, health, and environmental risks through professional consultancy, experienced practitioners, and practical digital solutions.

Our Values

A — Assured Integrity

Integrity is built into our advice, systems, and practice.

S — Service Orientation

We put our clients’ needs first.

S — Skills Relevance

Our knowledge are up-to-date and we apply latest best practices.

U — Upright Conduct

We adhere strictly to ethical and regulatory requirements.

R — Responsiveness

We respond promptly and decisively.

E — Enduring Impact

We focus on sustainable and long-term outcomes.

Assure Delta

The Assure Delta symbol represents transformative change within and without the organisation.

Steve Tay,
Assure Safety
Director

Delivering Assurance Through Practice & Principle

Steve Tay, the visionary founder and director of Assure Safety Solutions Pte Ltd, brings over 30 years of expertise in Workplace Safety and Health (WSH) and 20 years of teaching experience, complemented by his recognition as a Practicing Management Consultant.

His unwavering dedication to safety and compliance has been pivotal in establishing Assure Safety Solutions as a trusted leader in WSQ training and safety consultancy services.

Steve’s leadership not only ensures the highest safety standards but also drives innovation, empowering clients to navigate complex regulatory landscapes and achieve operational excellence.

Under his guidance, Assure Safety Solutions remains committed to its mission of creating safer, more productive workplaces.